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3G Biotech translated Prof. Philip Kotler's work "Building Global BioBrands".
Time:2010-12-30 23:29:00     Source:3G Biotech     Readers:
3G Biotech translated a book written by Prof. Philip Kotler, which was named “Building Global BioBrands” into Chinese, issued publically in 2010.

In this book, Prof. Philip Kotler perdicted the future implementation of pharmacogenomics and personalized medicine.

Prof. Philip Kotler is the SC Johnson Distinguished Professor of International Marketing at the JL Kellogg Graduate School of Management, Northwestern University. Kotler is one of the leading authorities on marketing. He is one of the leading authorities on marketing.
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